What beer should you be drinking to celebrate National Beer Day?
National Beer Day is the perfect excuse to drink beer on a Sunday (not that you really need one). But before we get into some of our favorite beer suggestions to enjoy on this lovely holiday, let’s dive into the interesting history behind why it falls on this particular day:
The History of National Beer Day
Beer has a long and exciting history in American culture. Brewing beer dates back to early Northeast settlers and colonists; even our founding fathers brewed their own beer! The dreaded Volstead Act of 1919 started the dark days of Prohibition in the United States from 1919 to 1933, banning sales and production of alcoholic beverages.
On March 22, 1933, President Franklin Roosevelt signed the Cullen-Harrison Act, allowing the sale of beer with 4.0% or below ABV (alcohol by volume). Even with a low percentage of alcohol, it was a step toward the end of Prohibition and Americans were overjoyed!
The newly passed law took effect on April 7, 1933 and became known as National Beer Day.
The popularity of home brewing arose in the 1970’s, and the Brewer’s Association was born. Beer is now a billion-dollar industry, accounting for $111.4 billion dollars in 2017 according to studies conducted by the Brewer’s Association.
Now for the fun part – which beer should you be drinking?
If you’re into the classics…
Take a trip back in time and embrace tradition with these historical styles of beer!
Sapporo Premium Japanese Beer is the oldest brand of beer in Japan, founded in 1876. It’s also the #1 selling Asian beer brand in the U.S.!
The legend of Sapporo began with the adventurous spirit of Seibei Nakagawa, who left Japan at the age of 17 at a time when doing so was strictly forbidden. His travels eventually led him to Germany, where he learned the craft of brewing and applied it back home in 1876 as Sapporo’s first brewmaster.
Anchor Steam® Beer heralds a style of American brewing that dates back to the 1800’s. The term “steam beer” refers to the original practice of brewing without ice in cool climates atop San Francisco rooftops, which produced steam off the open fermenting pots on foggy nights.
Anchor Steam beer’s unique brewing process pays homage to this 19th century practice: a blend of pale and caramel malts, fermentation with lager yeast at warmer ale temperatures in shallow open-air fermenters, and gentle carbonation in cellars through an all-natural process called kräusening.
Or if you’re more of a trend-seeker…
New styles and trends pop up every year, but one thing is for sure: Americans love beer! The craft beer revolution keeps pumping out creative beer styles to capture our minds and palates. Craft beer has a unique style of its own in both branding and flavor. For those of you seeking a less traditional name brand, we recommend branching out with some of the following brews that have doused the market with flair in recent years!
Feeling adventurous? May we recommend Dogfish Head Brewing’s SeaQuench Session Sour Ale? Pucker up, this thirst-quenching beer is brewed with black limes and sea salt. This fast-growing ale has even been named the ‘best low-cal beer’ by Men’s Health Magazine!
Don’t worry be hoppy! If you gladly welcome a strong hop flavor and a solid IPA, try Mike Hess Brewing! The hop game is strong in the Habitus Double IPA, a World Beer Cup Winner in 2014. Another favorite is the Grapefruit Solis IPA, a San Diego-style IPA with full citrusy flavor.
Can’t commit to just one? Mix it up!
Create a mixed six pack the next time you’re shopping at Ralph’s retailers in California. Visit the beer aisle and grab single bottles of their wide selection of brews – the flavor possibilities are endless. You may just find your next favorite beer!
Beer adapts to the ever-changing culture of drinkers, and our tastes have changed dramatically from that of 1933! 2019 is bringing forth new trends like low-carb and better-for-you versions of the styles you prefer, hybrids with wine, fruits, and unlikely flavor combinations.
How do we keep up with the industry?
Mirus Promotions knows the value of industry knowledge and exceptional brand representation. We are proud to support our field team in their continued growth and learning through encouraging their participation in the well-known Cicerone program of beer professionals. Smarty Pints® is the nation’s first team of Cicerone Level 1 certified brand ambassadors coined by Mirus Promotions. Our field team is urged toward a unique hopportunity to educate beer consumers on a personal level during sampling activations, beer festivals, and community events. Let us tell you more about our Smarty Pints program today!
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