Case Studies
Influencer Marketing – Sugar Momma, Humboldt Distillery & Glendalough Gin
We knew there was an opportunity to tap into our network of micro- and macro-influencers to build our clients’ brands online through meaningful engagements. We…
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Case Studies
Rhythm Superfoods Expo/Event Demoing Program
Rhythm Superfoods consulted with Mirus Promotions to staff a variety of expos and events nationwide featuring their plant-based snacks, ranging from speciality food and health expos…
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Case Studies
Sinfire Cinnamon Whisky On-Premise Events
Hood River Distillers (HRD) desired to drive new distribution to on-premise accounts across Southern California markets for Sinfire Cinnamon Whisky – one of the top cinnamon…
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Case Studies
Hero Nutritionals Yummi Bears Product Launch Campaign
Hero Nutritionals® sought to increase brand awareness and sales for their Yummi Bears® line, enlisting Mirus Promotions, Inc. to execute expo and in-store educational sampling…
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Case Studies
Duraflame Cowboy Charcoal & Western BBQ, Jack Daniel’s BBQ Events
After establishing a solid partnership with our agency through its previous product-launch program, consisting of grilling demos at hardware and grocery stores across the west…
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Case Studies
Hendrick’s Gin Extraordinary Hour Consumer Sampling Program
This exciting program was established through a strategic partnership to increase trial and conversion of Hendrick’s Gin. Over a span of five months, by leveraging…
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Case Studies
Blue Ice Vodka In-Store Sampling Program
After partnering with Mirus on other successful in-store demo programs, Blue Ice Vodka requested our support for a one-day, multi-store sampling campaign in February of…
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Case Studies
Dogfish Head Product Launch Support Campaign
Dogfish Head enlisted the help of Mirus Promotions, Inc. and its Smarty Pints® team to promote their craft brews, including a recent release of their…
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Case Studies
Organicgirl Beverages Product Launch & Merchandising Support
Organicgirl® launched their rebranded line of beverages in California grocery chains. Mirus conducted its merchandising services to include store resets, data gathering and more, while…
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Case Studies
McBride Sisters In-Store Sampling Program
Mirus Promotions was enlisted to increase brand awareness and sales for the McBride Sisters wine collection in a multi-state, multi-retailer program. In-store sampling demos were…
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