Our Top 6 Food & Beverage Trends to Watch in 2018
As 2017 draws to a close, we’re looking ahead and familiarizing ourselves with what consumers are looking for in the new year. We’ve consulted reports from retailers, distributors, corporate buyers, and consumer feedback to put together a list of 2018’s hottest new trends in the food and beverage industry!
1. Sparkling Beverages
We’ve seen sales of sparkling fruit waters and drinks skyrocket in recent years, and that trend is showing no sign of slowing down in 2018. The trend extends beyond just water too, with brands like White Claw Hard Seltzer offering a tasty version for the 21+ crowd. Is it 5pm yet…?
2. Not Your Basic Waters
H20 – it’s the classic cold beverage, and it does wonders for your body already; but what if your water could do even more for you? This year, keep your eye out for nutrient-dense waters like electrolyte-rich Kona Deep or the new Clear Greens Water by organicgirl – cold-pressed and filtered with 1lb. of greens per bottle!
3. Middle Eastern Flair
Market research suggests that consumers are looking to spice up their meals this year, with middle eastern spices and dishes earning a spot as a grocery list staple nationwide. Keep an eye out for imported spices such as Rumi Spice saffron, sourced directly from farmers in Afghanistan, or delicious meals-to-go by Cafe Spice to bring global flavor to consumers shopping carts.
4. Puffed, Popped, Dried and Crisped Snacks
If you find it difficult to meet your daily quota for fruits and veggies, or hate how quickly your fresh bought produce goes bad, get ready for the next generation of healthy snacks. Today’s on-the-go snacks aren’t just low fat or low-calorie, they’re the same fresh produce you know and love, but dehydrated, baked, or freeze dried for convenient and maximum enjoyment. Thanks to brands like Dang Foods, Eda-zen & Rhythm Superfoods, it’s never been easier to snack nutritiously!
5. Protein Packed Products
It’s no secret that the popularity of protein bars and powders has skyrocketed in recent years, but now we’re beginning to see the emergence of new ways to enjoy the uber-popular nutrient. For a satisfying crunch, try iwon protein chips in sea salt or BBQ, and for a sweet treat, reach for a soft baked Buff Bake cookie or delectable nut butter!
6. Real and Relatable Brands with a Purpose
Today’s consumers aren’t just looking for the lowest price or flashy packaging, they’re looking for brands they can believe in, and a story they can relate to. Market trends suggest that companies that make a social impact, such as B-corporations like The Zen of Slow Cooking, will experience a boom in business in 2018.
What do you think of these emerging trends? Are there any others you are excited about? Let us know! And, if your on-trend company is seeking a partner to help you raise your brand profile, please contact us so we can discuss a program to build your consumer following!
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