“Lettuce” Celebrate Summer with organicgirl!: Eat Your Hearts Out Tour
Many people work hard to be healthy and eating right is an integral part of health and wellness. There are many dietary roads to take depending on what works best for one’s lifestyle – vegan, paleo, carb-conscious, gluten-free and dairy-free, to name a few. Whatever road one chooses, a healthy diet usually includes vitamin-filled greens. Health-conscious consumers are constantly trying to find new and flavorful ways to incorporate greens into their meals and part of that is reinventing salads using various lettuce blends.
Celebrating the launch of organicgirl’s two new salad blends this summer – true hearts butter and butter, plus – Mirus Promotion’s experienced brand ambassadors got the opportunity to support the Eat Your Hearts Out Tour. With a finger on the pulse of consumer demand, organicgirl’s tour events featured a regional celebrity as well as recipes for the summer season such as iron-filled salads and smoothies.
Mirus provided hand-selected brand ambassadors to deliver meaningful and engaging experiences for consumers at the events across multiple states, including California, Georgia, Washington, Oregon, Missouri, and Florida, while driving interest and demand for organicgirl’s premium quality salad blends. The customer response was positive and tremendous during activations and following events through sales and social media activity.
It was an honor to partner with organicgirl on this coast-to-coast tour, and we would love to support your local or national product launch tour, too! If you’re looking for experienced field marketing professionals to promote your products, contact us today to share your vision and plans!
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