Capturing Attention at Expo West 2017
At Mirus Promotions, one of our top goals is driving consumer demand for and interest in the brands we represent through energetic and exciting face-to-face interactions. In keeping with that goal, we were thrilled to be part of this year’s Natural Products Expo West (Expo West). We were able to capture the attention of attendees and showcase various brands at the world’s largest natural, organic and healthy products event.
According to market trend research and retailer sales, consumer preference for organic and “all natural” foods remains on the rise. The annual Expo West allows professionals within the industry to get a first glance at new products and stay on the pulse of what is emerging from the growing natural and organic industry. It is no wonder that Expo West continues to grow each year! The show serves as a window into the creations of many companies who have created products with consumer health in mind.
Mirus was happy to be able to team with a few of these companies to increase recognition of, knowledge about and marketing for their brand at this year’s Expo. Some of those brands included:
Organicgirl – The company that is obsessed with all things green! The produce company offers “good clean greens”, “clean green juice” and “Salad Love dressings”. Organicgirl strives to offer the very best in produce and product ingredients by marrying premium quality with unbelievable taste. They were able to use Mirus ambassadors to take their product to the masses, highlighting their mission of making great products people love.
Rhythm Superfoods – Who hasn’t been hit by a snack attack? Rhythm Superfoods has the perfect remedy. They provide delicious snacks that are also filled with nutrients and are good for your body. Mirus ambassadors felt the rhythm and were able to help feature the brand where superfoods like kale, beets and broccoli meet flavor.
Karma Nuts – Nuts are a go-to for the health conscious as they’re packed with heart-healthy fats, protein, vitamins, and minerals. Karma Nuts has taken the popular item to new heights by infusing them with innovative flavors. Karma Nuts’ commitment to bringing great taste, high quality and nutrition were on display as Mirus ambassadors passed the company’s samples to prospective retail buyers and target consumers.
Haig’s Delicacies –Mirus helped represent the family company known for making handcrafted products using fresh and natural ingredients including certified organic dips. The dips are made with fresh, organic ingredients using original family recipes. Mirus ambassadors wore a smile as they offered a sampling of Haig’s Mediterranean inspired delicacies.
According to Euromonitor, an international organization that tracks consumer trends, global sales of healthy food products are estimated to reach $1 trillion this year. Mirus will continue to partner with existing and upcoming leaders in this industry who are bringing this number to fruition.
“I can count on [Mirus]. We see spikes in movement after demos and our retailers love the engagement and excitement it creates in their department when the Mirus team comes in,” says Caitrin H. of Organicgirl. If you’re looking to raise your brand profile with passionate representatives you can count on, please contact us.
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