It’s 2017! What’s Trending in the Food and Beverage Industry?
At Mirus Promotions, we believe part of our job is staying on top of food and beverage trends to provide added value to our clients. As we begin a new year, here’s what the experts at the Specialty Food Association predict as food and drink trends and some of our clients who are ahead of and on trend.
Coconut isn’t a new ingredient, but it has really taken off, launched perhaps by the popularity of coconut water. It has invaded specialty food products, is supporting diet choices and has boosted category sales. Research shows shoppers are more likely to cite dietary or health reasons as drivers to try specialty foods — and coconut is an example of how well the industry has incorporated a better-for-you ingredient into foods and beverages that are sometimes decadent. Rebel Kitchen coconut mylk is a great example of a product using coconuts for a tastier, healthier alternative beverage.
Immunity-Boosting Snacks and Beverages
With more people realizing a healthy body is key to a healthy mind — and vice versa — the popularity of snacks and beverages with immunity-boosting properties is on the rise. While most immune system-enhancing products in vitamin stores are full of uncommon ingredients, many new food products designed to help the brain and body fire on all cylinders feature familiar items, including green tea, acai, avocado, kale, garlic, and apple cider vinegar. For instance, LIVE Soda Kombucha and cider vinegars provide vital nutrients and combine exciting flavors.
People’s intent to eat healthy is often at odds with their craving for something sweet, so it’s good news that many cookie manufacturers are coming up with products that are both healthy options and sweet tooth satisfying. Shortbread, macaroons, cream-filled choices, and organic and gluten-free are just some of the cookie varieties gaining in popularity. Sejoyia Food’s CocoRoons, the original “superfood” cookie, are sweetened with pure, organic, maple syrup for a lower glycemic, decadent coconut-based dessert.
Better Baking Out of a Box
A recent study notes that 40% of people use baking mixes because they are faster and easier than baking from scratch. However, the traditional baking mixes are trending down, as shoppers, especially younger ones, look for mixes that offer more than just speed. They seek a better ingredient panel, protein-enriched mixes, and mixes that are gluten-free — and even better packaging. Cisse Cocoa Baking Mixes combine easy, delicious home baking with socially and environmentally sound (Fair Trade) ingredients and eye-catching packaging.
What are your thoughts on these food trends? Are there others you think are “hot”? And, if your on-trend company is seeking a partner to help you raise your brand profile, please contact us so we can discuss the possibilities.
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